Brent BeshoreCEO / Principal
bbeshore@whygopure.com
Prior to launching Pure, Brent was the founder and CEO of an event marketing and production company in Columbia, Missouri. With the formation of Pure, he was able to leverage his educational background — law and MBA — to provide clients both strategic planning and marketing management.
Diagnosed a "serial entrepreneur," Brent has provided the vision responsible for Pure's bold and unusual forays into film, research, and interactive media. Today he continues active management in Pure, including new business development, acquisition management, and even a little creative writing (when Steve allows).
His other full-time job is community involvement. Brent is currently the Chairman of the Marketing Committee for the Boys and Girls Club Board of Directors, a member of the United Way Board of Directors and the marketing sub-committee, a member of the University Club Board of Directors, founder of Good Hope Educational Initiative, and an active participant in Missouri Business Week.
bbeshore@whygopure.com
Prior to launching Pure, Brent was the founder and CEO of an event marketing and production company in Columbia, Missouri. With the formation of Pure, he was able to leverage his educational background — law and MBA — to provide clients both strategic planning and marketing management.
Diagnosed a "serial entrepreneur," Brent has provided the vision responsible for Pure's bold and unusual forays into film, research, and interactive media. Today he continues active management in Pure, including new business development, acquisition management, and even a little creative writing (when Steve allows).
His other full-time job is community involvement. Brent is currently the Chairman of the Marketing Committee for the Boys and Girls Club Board of Directors, a member of the United Way Board of Directors and the marketing sub-committee, a member of the University Club Board of Directors, founder of Good Hope Educational Initiative, and an active participant in Missouri Business Week.
David AndersonChief Production Officer
danderson@whygopure.com
Moving pictures have been a fascinating inspiration for David throughout his life. As a graduate of the New York Film Academy, he's worked on a wide range of projects in the film and broadcast industry. His credits include Director of Photography (10 Hours a Week - 2009), Assistant Director (Cold Cash - 2005), Editor and Sound Mixer (Soul of a Man - 2007), and award winning commercial producer for an ABC affiliate.
David's career has greatly expanded since joining Pure; he's played a key role in launching Pure's audio/video production in-house resources, and has built an award-winning team of seven full-time artists who create visually stunning work.
danderson@whygopure.com
Moving pictures have been a fascinating inspiration for David throughout his life. As a graduate of the New York Film Academy, he's worked on a wide range of projects in the film and broadcast industry. His credits include Director of Photography (10 Hours a Week - 2009), Assistant Director (Cold Cash - 2005), Editor and Sound Mixer (Soul of a Man - 2007), and award winning commercial producer for an ABC affiliate.
David's career has greatly expanded since joining Pure; he's played a key role in launching Pure's audio/video production in-house resources, and has built an award-winning team of seven full-time artists who create visually stunning work.
Craig Brace, President
cbrace@whygopure.com
Craig L. Brace, board certified in healthcare management and a Fellow of the American College of Healthcare Executives, has over 27 years of experience in the field of healthcare management, strategic planning, marketing and advertising.
Throughout his career, Craig has constructed and implemented numerous business, marketing, and communications plans. He has extensive experience in product development, service line marketing, balance scorecard management, philanthropic programs, consumer research, focus group facilitation, reputation management and brand development.
Having worked with both not-for-profit and for-profit healthcare companies, Craig provides strategic and marketing insight to Pure Health clients at all levels. Prior to joining Pure, Craig held numerous senior leadership positions within both the healthcare and advertising industries.
Craig's association leadership includes:
cbrace@whygopure.com
Craig L. Brace, board certified in healthcare management and a Fellow of the American College of Healthcare Executives, has over 27 years of experience in the field of healthcare management, strategic planning, marketing and advertising.
Throughout his career, Craig has constructed and implemented numerous business, marketing, and communications plans. He has extensive experience in product development, service line marketing, balance scorecard management, philanthropic programs, consumer research, focus group facilitation, reputation management and brand development.
Having worked with both not-for-profit and for-profit healthcare companies, Craig provides strategic and marketing insight to Pure Health clients at all levels. Prior to joining Pure, Craig held numerous senior leadership positions within both the healthcare and advertising industries.
Craig's association leadership includes:
- Past President, Missouri Association for Healthcare Public Relations and Marketing, Missouri Hospital Association
- Past Board Member, American College of Healthcare Executives, Board of Regents — Missouri
- Vice Chairman, University of Missouri, Columbia — School of Health Professions Advisory Board
Steve EngleCreative Director, President of Pure Ag™
sengle@whygopure.com
Steve offers Pure clients more than 25 years of agency experience on accounts, ranging from agribusiness, healthcare and financial services to business-to-business, pet products and telecommunications. Combining exceptional creative talent with proven marketing savvy, he possesses the rare ability to distill complex marketing strategies into exciting and effective big ideas.
Steve's client experience includes creative direction and copywriting for companies such as Bank of America, Pacific Bell Mobile Services, Hunt Wesson Foods, John Deere, Monsanto, Purina, DuPont, Lilly Companion Animal Health and Pioneer Hi-Bred International.
His work has been honored with dozens of national and international creative awards, including gold medals at the International Advertising Festivals of New York, American Marketing Association "Gold Effie" awards, Telly Awards, Mobius Awards, National ADDY Awards, National Agri-Marketing Association Best of NAMA awards and others.
In 2006, Steve received the prestigious Professional Development Award of Excellence in Marketing Communications from the National Agri-Marketing Association. In addition, he has served as an adjunct instructor at the world-renowned University of Missouri School of Journalism.
sengle@whygopure.com
Steve offers Pure clients more than 25 years of agency experience on accounts, ranging from agribusiness, healthcare and financial services to business-to-business, pet products and telecommunications. Combining exceptional creative talent with proven marketing savvy, he possesses the rare ability to distill complex marketing strategies into exciting and effective big ideas.
Steve's client experience includes creative direction and copywriting for companies such as Bank of America, Pacific Bell Mobile Services, Hunt Wesson Foods, John Deere, Monsanto, Purina, DuPont, Lilly Companion Animal Health and Pioneer Hi-Bred International.
His work has been honored with dozens of national and international creative awards, including gold medals at the International Advertising Festivals of New York, American Marketing Association "Gold Effie" awards, Telly Awards, Mobius Awards, National ADDY Awards, National Agri-Marketing Association Best of NAMA awards and others.
In 2006, Steve received the prestigious Professional Development Award of Excellence in Marketing Communications from the National Agri-Marketing Association. In addition, he has served as an adjunct instructor at the world-renowned University of Missouri School of Journalism.
Erica PeffermanVice President of Business Development
epefferman@whygopure.com
Erica discovered her love for business during the long-running success of her family's business. Prior to joining Pure, Erica had a successful career in radio broadcasting as a Sales Manager and Trainer, responsible for identifying client needs and providing strategic solutions that directly impacted and grew bottom lines.
Throughout her career, she's been responsible for a number of high-profile clients, including MillerCoors and Harley Davidson. Erica's desire to help people succeed extends to her community, where she is an executive board member for the Rainbow House and leads a financial ministry at her church.
epefferman@whygopure.com
Erica discovered her love for business during the long-running success of her family's business. Prior to joining Pure, Erica had a successful career in radio broadcasting as a Sales Manager and Trainer, responsible for identifying client needs and providing strategic solutions that directly impacted and grew bottom lines.
Throughout her career, she's been responsible for a number of high-profile clients, including MillerCoors and Harley Davidson. Erica's desire to help people succeed extends to her community, where she is an executive board member for the Rainbow House and leads a financial ministry at her church.
Drew HallVice President of Production
dhall@whygopure.com
Drew has worked in film and television production since 1998. With motion pictures, commercials, corporate video and documentary exposure, Drew has experience in nearly every facet of the production / creative process. To his credit, Drew has produced a feature film, written and directed five shorts (two of which appeared in festivals), and has edited a feature film for SyFy Channel. He is the winner of multiple Communicator awards (One Gold of Excellence and two Silver Distinguished), in addition to multiple showcases in film festivals.
Past clients have include Delta Airlines, Geffen Records, Movie Gallery, TVBox (Japan), LionsGate, SyFy Channel, Jerry Jenkins, ABC Family, Fox Sports, Discovery Channel, and the BBC.
dhall@whygopure.com
Drew has worked in film and television production since 1998. With motion pictures, commercials, corporate video and documentary exposure, Drew has experience in nearly every facet of the production / creative process. To his credit, Drew has produced a feature film, written and directed five shorts (two of which appeared in festivals), and has edited a feature film for SyFy Channel. He is the winner of multiple Communicator awards (One Gold of Excellence and two Silver Distinguished), in addition to multiple showcases in film festivals.
Past clients have include Delta Airlines, Geffen Records, Movie Gallery, TVBox (Japan), LionsGate, SyFy Channel, Jerry Jenkins, ABC Family, Fox Sports, Discovery Channel, and the BBC.
Michael UrbanVice President of Research, President of Insight™
murban@whygopure.com
With previous political / research experience, Michael launched his career as Political Director on a $3.5 million statewide campaign in 2004. He went on to join one of the most prominent political consulting firms in the Midwest and has worked closely with some of the most accomplished political pollsters in the industry.
Michael continues to conduct public opinion surveys for high-level political clients, including monitoring public opinion for one of the nation's most closely watched U.S. Senate races in 2010. Through his work in politics, research and public relations, Michael has formed relationships with leaders of Fortune 500 and 1000 companies and those who continue to serve at the highest levels of government.
Our greatest strength is the diversity of our perspectives. It's what sparks our strategy and breathes exuberance into our work. It also provides the impetus for our approach — a multi-perspective approach, inclusive of viewpoints rarely combined.murban@whygopure.com
With previous political / research experience, Michael launched his career as Political Director on a $3.5 million statewide campaign in 2004. He went on to join one of the most prominent political consulting firms in the Midwest and has worked closely with some of the most accomplished political pollsters in the industry.
Michael continues to conduct public opinion surveys for high-level political clients, including monitoring public opinion for one of the nation's most closely watched U.S. Senate races in 2010. Through his work in politics, research and public relations, Michael has formed relationships with leaders of Fortune 500 and 1000 companies and those who continue to serve at the highest levels of government.
We've gone to law school, business school (MBA), and film school; we hold degrees in computer science and political science, as well as journalism and advertising. We're from New York City, California, and Alabama, as well as Missouri. We've worked at "big-time" agencies on national brands. We've worked on independent films in foreign countries. We've launched international charitable organizations. But we do have one thing in common: We're all just good people.
Yes, good people. We believe in honesty, integrity, and decency. We're highly devoted to our work, religious about our craft, and very faithful to our clients. We treat others with respect, with transparency, and without cynicism. We try to do things the right way. And when we don't, we own up to it and take responsibility.