
Let's say your campaign strategy requires a tactic you cannot profitably execute in-house. Normally, you may use a friend of a friend or look up a random resource, hoping that they'll pull through for you. You never know if you overpaid or could have received higher quality elsewhere. Now, you can explain your need to your dedicated Connectivity Executive.
We'll provide you with profiles of qualified resources to review. If a resource meets your need, we'll introduce the two of you, and the rest continues like a normal agency-vendor relationship. As a Pure member, you benefit from the strength of collective buying power. You receive group-negotiated rates and resources are incentivized to complete each project to the best of their ability, as it affects their reputation and relationship with other agencies.
Of course you're interested - you're smart. We do have minimum membership requirements, but once accepted, there are currently no membership fees. You get to use us as often as you need. Fill in the details and we'll set up a time to discuss.
Pure proactively evaluates communications-related resource categories. We select and negotiate with the most valuable resources from around the world in each category. We then recommend those chosen resources to agencies actively seeking related services and products.
A resource's "value" is based on thorough review of its stability, quality, capabilities and pricing in comparison to others in the same category. Resources invited to the network experience low acquisition costs and a large volume of opportunities. Double bonus.
There's no application to become a resource. It's invitation-only. But a,"Hey! We're over here!" doesn't hurt in ensuring we thoroughly evaluate your organization, understanding all your differentiated attributes.
The Agency Post is an online publication for advertising, marketing and public relations professionals. Expert contributors provide practical insights on audiences, marketing disciplines, internal operations and more. It is powered by Pure in order to cultivate strong relationships and constructive conversation between agency leaders, niche experts and you.
We're big fans of learning new things, meeting new people and keeping a pulse on "hot topics." If you're interested in learning more about The Agency Post, or want to apply to contribute, check out AgencyPost.com for more information.